Waste is everywhere isn’t it?
Take the fashion industry; a major contributor of greenhouse gasses, they literally burn their unsold clothes rather than repurpose them. Fashion then, has more than a bit in common with advertising, where unused product also goes to waste.
And, in the same way not every garment you try on is a good fit, not every idea fits the first client to see it either. Doesn’t mean it has to end up in the bin.
Some ideas - like clothes - need to be tried on for size a few times before they find a forever home.
As luck would have it, I’ve got a few of those to spare. Brand new, never been worn, just no room in the metaphorical wardrobe.
There’s content generation ideas with very long legs, ideal for that thirsty FMCG product. A b2b lead generation game. A global retail media opportunity for an automotive or tourism brand.
Looking for a little something in the ESG space? Why not try the ‘glowing bus’ on for size? The bus, wrapped in a led blanket, gets ‘greener’ as more passengers climb aboard. Would fit a utility company perfectly.
What about a culture change idea to get the troops firing, and get you plenty of earned media to boot? There are two available, in large and extra large. And of course there’s retail ideas in all sizes and colours.
Ready to wear might be sacrilegious to those who will only be seen in couture. But made to measure is not cheap, and never quick.
Advertising is no different - why miss out on looking good when there’s an idea already waiting and ready to go? Time to buy off the rack for a change.
To browse the full collection book a fitting today.
Suits you, sir. Suits you.